DR3 - A brave new world Agency: &CO    |    CD: Robert Cerkez    |   Role: Creative / AD The main Danish TV channel, DR1, were losing a lot of young and hip viewers because the tv guide included "Hercule Poirot" and "Antique Dealers". To please them with much more 'exciting stuff' a new TV channel was made. We helped launch this using a boring and dry presenter who put all focus on the great content, running 24/7 on this channel. "I'm excited."